From the Lab to Real Life

After moving to Tokyo during the pandemic to research antimicrobial coatings, our founder Dr. Richardson noticed his clothes smelled after his daily commute. With prompting from his wife (our other co-founder, Susanna Richardson), they took their research out of the lab and began creating a safe and sustainable spray for clothes that stops odors at it's source. Trialing formulations on their own clothes, they quickly found the ideal ingredients that were safe, sustainable, and importantly, highly effective in neutralizing odor-causing germs. They designed a new type of bottle to allow SWIFF to be applied at home and started testing it with friends and family around the world.