Bringing science to life
Our vision is simple: A world where everyone feels protected and comfortable at home and on the go. Read below on how we're planning to achieve that.
WHERE IT ALL STARTED
From the lab to your home
SWIFF began in Tokyo during the pandemic, where our Co-Founder, Dr JJ Richardson, was researching antimicrobial coatings.
He noticed how his clothes would always smell after his daily commute. With encouragement from his wife and SWIFF Co-Founder, Susanna, JJ took his research out of the lab and into everyday life. They began testing safe, sustainable formulas on their own clothes, eventually discovering a way to neutralise odour-causing germs effectively without harsh chemicals.
What started as a personal solution soon became something bigger. With a new bottle design that made SWIFF simple to use at home, JJ and Susanna shared it with friends and family. They quickly realised they weren’t the only ones searching for a better answer to freshness.
WINNING OVER SHARKS — AND THE WORLD
Back in 2024, SWIFF was the first product to win offers from all five Sharks on Shark Tank Australia.
That momentum has only grown. Today, SWIFF is proud to be a finalist in the Alibaba CoCreate Pitch 2025, recognised as a brand shaping the future of sustainable, science-backed products.
WHAT DRIVES SWIFF TODAY
Commitments guiding our journey
Our Vision
A world where every human feels protected and comfortable at home and on the go.
Our Mission
By 2035, there’s a SWIFF product in every Australian household (11 million homes).
Our Purpose
To develop science-backed products that actually work.
MORE ABOUT OUR FOUNDERS
The people behind the science
Dr JJ is a world-leading scientist in nanotechnology, with over 150 peer-reviewed publications in journals including Science and Nature. He’s also an Associate Professor at RMIT University, an ARC Future Fellow, and regularly an invited and keynote speaker at scientific conferences around the globe.
Beyond the lab, JJ has always been driven by a single goal: making science simple and practical enough to improve everyday life. His research spans medicine, diagnostics, synthetic biology, and biosecurity. But with SWIFF, he’s applying his expertise to the very human problem of helping people feel safe, protected, and comfortable wherever they are.
Susanna brings years of international experience in business relations, marketing, and team leadership across industries, including education, non-profit, fashion, media, and publishing. She has led operations and campaigns across the Asia-Pacific — from Australia and New Zealand to Malaysia, Singapore, and Vietnam.
Her strength lies in connecting with people and creating opportunities that bring out the best in teams, projects, and communities. With SWIFF, Susanna ensures the brand strikes a balance between cutting-edge science, care, accessibility, and a global outlook.
OUR JOURNEY IS JUST BEGINNING
From testing it during Tokyo bike commutes to Shark Tank Australia, and homes around the world, we’re just getting started.
By 2035, we aim to have a SWIFF product in every household, and we’d love for you to be part of that journey.